JMM INDUSTRIAL DESIGNER
When Walmart approached us at Empire Group to develop a new portable CD player boombox for their 2019 ONN electronics productline, I had a “double take” moment. YES, I said CD player. And to my surprise, there still is a market for these “relics”. The current ONN “boombox,” incredibly dated and “insect/alien-like” in form, was in desperate need of an update. The new CD player needed to look modern and premium, while still appealing to the heritage of the boombox. Through inspirational research and iterative form development, we provided ONN with a new sophisticated and premium look.
REFERENCE & INSPIRATION IMAGERY
Old boomboxes, new boomboxes, bluetooth speakers, materials & finish, button configurations, form, & styles
